Digital craftsmanship · Gothenburg

I build websites, booking systems and original product films for small businesses. Personal, within your budget, and everything you buy is yours.

// demos & concepts

The craft

SweProtein preview Live demo

Concept site – protein shake

SweProtein

Concept site for clients. Everything can be adapted to your product and brand.

  • Next.js
  • Egenproducerad AI-film
  • Figma
  • CSS-animation
  • SV/EN
Botanicatural preview Live demo

Skincare · e-commerce

Botanicatural

E-commerce demo for skincare, built around a product film we produce ourselves with AI (MiniMax H3), so no licensed stock footage and no copyright issues. The film is driven by scroll and layered with imagery designed in Figma. The concept adapts to your product and brand.

  • Next.js
  • Egenproducerad AI-film
  • Figma
  • Videoredigering
  • SV/EN

More demos

6

Proviant

Demo

Delicatessen

Demo site for a delicatessen where the whole experience is built around the logo. The animations are hand-written CSS with no heavy libraries, giving fast load times and a premium feel. Style, colours and range adapt to your shop.

  • Next.js
  • CSS-animation
  • Varumärkesdesign
  • SV/EN

Coal is King

Demo

Concept site – charcoal grill

Restaurant concept site built in Next.js and TypeScript. Filterable menu, table booking, SV/EN and structured data so search engines and AI assistants find you. Can be rebuilt for your restaurant, café or bar.

  • Next.js
  • TypeScript
  • Bokning
  • SEO/AEO

Atilli Berg

Demo

Concept site – barber

Complete booking system for hairdressers and barbers: online booking, admin panel, client records, scheduling and automatic email reminders. Database in Supabase, emails via Resend. Fits any business that takes appointments.

  • Next.js
  • Supabase
  • Resend
  • Adminpanel

IronDäck

Demo

Concept site – tyre workshop

Workshop demo with calendar booking, a customer portal (garage and tyre hotel) and an admin panel with today's schedule. Login and data via Supabase, confirmations via Resend. Try it with the demo account, and adapt the flow to your business.

  • Next.js
  • Supabase
  • Resend
  • Kundportal

HiTekk

Demo

Electronics store · e-commerce

Electronics e-commerce demo with category filters, cart and campaign countdown. The brand comes alive through animations built straight from the logo. The setup suits most online stores and adapts to your range.

  • Next.js
  • E-handel
  • CSS-animation
  • SV/EN

Stålco

Demo

Tool store · B2B

B2B tool store demo with a filterable range and a quote list for business customers. A visual identity that stands out in an industry where most sites look the same. Adapts to your products and customers.

  • Next.js
  • B2B
  • Offertflöde
  • SV/EN

Apps

1
SweGBGPlayer preview Free app

Windows app · three apps in one

SweGBGPlayer

I also build custom apps for your business. SweGBGPlayer is one example: a media player with a built-in music grabber and automatic subtitles, free to download and try.

  1. Media playerMP4, MKV, AVI, MOV, MP3, FLAC and more, with playlist
  2. SubtitlesFound and loaded automatically, incl. hash search
  3. Music GrabberPaste a link, get MP3 or MP4 straight into the playlist
  • Electron
  • Windows 10/11
  • v2.1

The installer is unsigned – Windows may ask once (More info → Run anyway).

Want to see your own industry here?
Next.jsTypeScriptSupabaseResendFigmaTailwindMiniMax H3VercelGitHub
Booking systemsAdmin panelsOriginal AI filmVideo editingCSS animationSEO/AEOSwedish and EnglishYou own everything

01 — The workshop

Three crafts under one roof.

Design, development and original imagery from one person. Faster, more affordable and more personal than hiring three.

Web design and animation

Your brand at the centre. Sketches in Figma, hand-written CSS animation and pages that load fast, even on phones.

  • Landing pages and business sites
  • Online stores
  • Swedish and English

Booking and admin panels

Customers book themselves, around the clock. You get reminders, client records and today's schedule in one panel.

  • Database and login with Supabase
  • Confirmations and reminders by email
  • A customer portal for your clients

Original film and imagery

Product films and images I create myself with AI. No licences and no stock footage your competitor uses too.

  • AI film with MiniMax H3
  • Editing and sound
  • Scroll-driven film on the site

02 — The craft

A selection that shows the range of what I can build for your business.

Skincare, delicatessen, restaurant, barber, workshop, e-commerce and B2B. Every concept can be rebuilt for your business. And as a bonus: my own Windows app SweGBGPlayer, free to download.

// demos & concepts

The craft

SweProtein preview Live demo

Concept site – protein shake

SweProtein

Concept site for clients. Everything can be adapted to your product and brand.

  • Next.js
  • Egenproducerad AI-film
  • Figma
  • CSS-animation
  • SV/EN
Botanicatural preview Live demo

Skincare · e-commerce

Botanicatural

E-commerce demo for skincare, built around a product film we produce ourselves with AI (MiniMax H3), so no licensed stock footage and no copyright issues. The film is driven by scroll and layered with imagery designed in Figma. The concept adapts to your product and brand.

  • Next.js
  • Egenproducerad AI-film
  • Figma
  • Videoredigering
  • SV/EN

More demos

6

Proviant

Demo

Delicatessen

Demo site for a delicatessen where the whole experience is built around the logo. The animations are hand-written CSS with no heavy libraries, giving fast load times and a premium feel. Style, colours and range adapt to your shop.

  • Next.js
  • CSS-animation
  • Varumärkesdesign
  • SV/EN

Coal is King

Demo

Concept site – charcoal grill

Restaurant concept site built in Next.js and TypeScript. Filterable menu, table booking, SV/EN and structured data so search engines and AI assistants find you. Can be rebuilt for your restaurant, café or bar.

  • Next.js
  • TypeScript
  • Bokning
  • SEO/AEO

Atilli Berg

Demo

Concept site – barber

Complete booking system for hairdressers and barbers: online booking, admin panel, client records, scheduling and automatic email reminders. Database in Supabase, emails via Resend. Fits any business that takes appointments.

  • Next.js
  • Supabase
  • Resend
  • Adminpanel

IronDäck

Demo

Concept site – tyre workshop

Workshop demo with calendar booking, a customer portal (garage and tyre hotel) and an admin panel with today's schedule. Login and data via Supabase, confirmations via Resend. Try it with the demo account, and adapt the flow to your business.

  • Next.js
  • Supabase
  • Resend
  • Kundportal

HiTekk

Demo

Electronics store · e-commerce

Electronics e-commerce demo with category filters, cart and campaign countdown. The brand comes alive through animations built straight from the logo. The setup suits most online stores and adapts to your range.

  • Next.js
  • E-handel
  • CSS-animation
  • SV/EN

Stålco

Demo

Tool store · B2B

B2B tool store demo with a filterable range and a quote list for business customers. A visual identity that stands out in an industry where most sites look the same. Adapts to your products and customers.

  • Next.js
  • B2B
  • Offertflöde
  • SV/EN

Apps

1
SweGBGPlayer preview Free app

Windows app · three apps in one

SweGBGPlayer

I also build custom apps for your business. SweGBGPlayer is one example: a media player with a built-in music grabber and automatic subtitles, free to download and try.

  1. Media playerMP4, MKV, AVI, MOV, MP3, FLAC and more, with playlist
  2. SubtitlesFound and loaded automatically, incl. hash search
  3. Music GrabberPaste a link, get MP3 or MP4 straight into the playlist
  • Electron
  • Windows 10/11
  • v2.1

The installer is unsigned – Windows may ask once (More info → Run anyway).

Want to see your own industry here?

03 — How we work

From sketch to launch.

  1. 01

    We talk

    A call or a coffee. You tell me about the business and what you want to achieve. No jargon.

  2. 02

    A draft with your name

    You see a first version with your own business before you commit to anything.

  3. 03

    The build

    I build and you follow along through a preview link. You give feedback, I adjust.

  4. 04

    Launch and handover

    The site goes live on your domain. Code, accounts and films are handed over to you.

04 — Pricing

Within your budget.

Clear starting prices with no hidden fees. Start with what you need now and add more as the business grows.

Introductory price

Start

fromSEK 4,999excl. VAT

A good-looking, fast site that shows what you do and makes it easy to get in touch.

  • Up to five pages
  • Mobile-friendly and fast
  • Contact form
  • Google Business Profile
  • Built with the latest tech, so the site keeps up as the web changes
  • One round of changes

Booking

Quote

For businesses that take appointments: hairdressers, workshops, salons and tradespeople.

  • Everything in Start
  • Online booking around the clock
  • Admin panel and client records
  • Email reminders
  • Customer portal

Signature

Quote

The site that makes people stay: original film, animation and a look nobody else has.

  • Original product film, free of copyright. I create it myself, no licences or stock footage
  • Scroll-driven film and animation
  • Online store or custom features
  • Swedish and English
  • Support around the clock

All prices exclude VAT. The introductory price applies to the first clients.

05 — Ownership

What you buy is yours.

I believe in what I deliver. That is why I don't rent out your site. You own it from day one and can take it wherever you like.

The codeIn your own GitHub account.
The domainRegistered in your name.
The accountsVercel and Supabase, yours from the start.
Film and imagesUse them on social media and in ads.

06 — About me

The craftsman behind it.

I'm Lennie Söderberg and I run SweGBG from Gothenburg. I build every site from scratch and keep learning new tools, from databases to AI film.

Support around the clock. If something breaks, I fix it. And if you want to talk through a new idea, a new company or a subsidiary of the one you run today, just get in touch. The possibilities are endless.

There is no sales team or call centre. When you hire SweGBG, you always talk directly to the person building it.

— Lennie

07 — FAQ

Questions I often get.

Wondering how to get a website, what it costs or what you actually own? Here are the straight answers.

How do I build a website?

There are two routes. Either you build it yourself in a site builder like Wix, Squarespace or WordPress and pay a monthly fee, or you hire someone to build it for you. With SweGBG it works like this: we talk about your business, you see a first draft with your own company, I build while you follow along through a preview link, and finally the site goes live on your domain and everything is handed over to you.

Where can I get a website built cheaply?

Site builders look cheap, but you pay every month for as long as the site exists and you never own it. With SweGBG you get a hand-built website from 4,999 SEK excl. VAT as a one-off cost, and the code, domain and accounts are yours from day one. It often works out cheaper than a site builder within a year or so.

How much does a website cost?

The Start package is 4,999 SEK excl. VAT (introductory price) and includes up to five pages, mobile-first design, a contact form and a Google profile. Booking systems, online stores, original product films and other custom features are quoted based on what you need. No hidden fees.

Do you build websites across Sweden or only in Gothenburg?

SweGBG is based in Gothenburg, but I build websites for businesses all over Sweden. Meetings happen by phone or video and you follow the build through a preview link. If you are in the Gothenburg area, let's grab a coffee.

Do I own the website?

Yes. The code lives in your own GitHub account, the domain is registered in your name and the hosting and database accounts (Vercel and Supabase) are yours from the start. Films and images I create are yours to use freely, including on social media and in ads. You can take the site anywhere.

Are there any monthly costs?

I don't charge monthly rent for your site. You pay for the domain directly to the registrar, and for most smaller business sites the free tiers at Vercel and Supabase are enough. If you want ongoing help with changes, we agree on that separately.

Can I get a booking system on my website?

Yes. Customers book themselves around the clock and you get an admin panel, client records, today's schedule and automatic email reminders. It suits hairdressers, barbers, salons, workshops, tradespeople and anyone else who takes appointments.

What are SweGBG Agency, SweGBG Lab and SweGBG Trading?

They are the same business in Gothenburg. SweGBG Trading is the company name, SweGBG Agency is the web agency that builds websites, booking systems and web apps, and SweGBG Lab is my lab where I test new APIs, AI tools and features before they are used in client projects.

08 — Start

Got a passion? Let's build it.

Call, email or send a request. I'll get back to you within 24 hours, no strings attached.

Call072-875 86 10
Emailkontakt@swegbg.com

You own everything from day one: code, domain and accounts.

// start a project

Tell me about your idea

Drop a few lines and I'll get back to you within 24 hours. No strings attached.

What do you want to build?

You own everything from day one: code, domain and accounts.