Custom websites and web apps that drive bookings, leads and sales — and automate the work in between. You own all the code. No templates, no locked-in platform.
From your first website to a system that runs your whole business — you choose how far you want to go.
“Your online presence, built from the ground up.”
A hand-built Next.js website — no page builder, no template. Fast, mobile-first and optimized for both Google and AI search, so customers actually find you. Multilingual comes as standard, and everything is deployed on your own domain with code you fully own.
💡 One-time payment. You own all the code, always. We can host and maintain the site if you want — entirely optional, zero lock-in.
One-time project. No subscription. Full code ownership.
“For businesses that want more customers — automatically.”
Your website becomes a system that works while you don't. Customers book themselves, get automatic confirmations and reminders, and you manage everything — services, prices, opening hours, closed days — from your own admin panel. No third-party booking fees, ever.
💡 One-time payment — no subscriptions, no per-booking fees. You fully own the system and the code. We can run hosting and operations if you want, but you always remain the owner.
One-time project. No subscription. Full code ownership.
“A complete system to run your business digitally.”
This is no longer a website — it's your operations hub. Customers, bookings, revenue, staff schedules and reports in one tool, with role-based access for admin, staff and customers. We scope it around your actual workflow and connect whatever external services you need — payments, price tracking, news feeds, AI features. If it has an API, we can plug it in.
💡 Scoped and priced together with you — clear fixed quote before a single line of code is written. Full ownership of the entire system. Run it yourself or let us operate it — zero lock-in.
One-time project. No subscription. Full code ownership.
Most websites today are built on platforms where you're effectively renting your business. We build something different.
We build custom systems in Next.js that give you:
You choose how the system runs:
Either way, you always own the entire system and can move it whenever you want.
Other platforms let you build within their system. We build a system that's yours from the ground up.
No sales talk. You see a real, clickable version of your site first.
We adjust the demo to your brand until it feels like yours.
GitHub, Vercel and Supabase are registered in your name from the start.
No platform lock-in. No monthly fee to a third-party tool.
A hand-picked selection of live websites and systems — more examples gladly shared on request.
Complete booking system for a hair salon with admin panel, client records, scheduling and automated email reminders.
Demo e-commerce store with product catalog, cart and checkout flow — plus an admin panel with a custom-built price tracker via its own API. From storefront to order handling in one system.
Farm shop with its own product range, ready-made food boxes and a complete order flow, ready to connect to any checkout. A good picture of our starting point — from there we build exactly what the client wants.
SweGBG is a web-app agency in Gothenburg that builds custom web apps, business systems and websites in Next.js and React. We do everything from fast landing pages to fullstack systems with database, login, payments and an admin panel. The client owns all the code, GitHub, Vercel and Supabase from day 1.
A website displays information. A web app does things — it has login, a database, bookings, payments, customer accounts or an admin system behind the scenes. SweGBG builds both, but the specialty is real web apps and business systems that replace manual workflows. Everything is delivered as code you own yourself.
Essentially anything that runs in the browser: booking systems, e-commerce, customer portals, membership platforms, CRMs, dashboards and custom business systems — as well as professional websites and landing pages for brands and sole traders. Everything is built to your needs, and we integrate whatever external services and APIs you want. We work with everything from small businesses and restaurants to brands, e-commerce companies and larger organizations.
Yes. You own all the code, your GitHub repo, your Vercel account and your Supabase database from day one. There's no platform lock-in and no binding contracts. You don't rent your digital presence — you own it.
Yes — that's the whole point. Because we build with real code (not a template), we can tailor everything to your business and integrate any service that has an API: booking calendars, accounting, inventory systems, CRM, email, SMS, AI features, maps, or an internal tool you already use. Need something unusual? If it has an API, we can connect it.
All the common ones — Stripe, Klarna, Swish, cards, invoicing and subscriptions. Payments are essentially just APIs, so we pick what fits your market and customers best, or combine several. You're never locked to a single provider; if you choose to switch later, it's an integration we can change.
Next.js (App Router), TypeScript, Tailwind CSS, Supabase for database and authentication, Stripe/Klarna/Swish for payments, Resend for email and Vercel for hosting. A modern, fast, production-ready stack — the same technology used by leading software companies.
Both. Many people think 'website' means a static information page — but SweGBG builds fullstack web apps and business systems that handle bookings, payments, inventory, customer data and automation. The website is often just the surface; the system behind it is what creates value.
SweGBG is based in Gothenburg but works entirely location-independently with clients all over the world. Since everything happens digitally, your location doesn't matter — we've delivered locally in Sweden and work just as happily with clients internationally. Clients range from sole traders, restaurants and salons to brands, e-commerce businesses and growing companies.
The price depends on what's being built. A professional landing page is a smaller project than a booking system, an online store or a complete business system. We always start by understanding your needs and then give you a clear fixed price before a single line of code is written — no surprises. Ongoing maintenance is 399 SEK/month, and you own all the code and infrastructure, so you never pay to 'rent' your site.
Not at all. You run your business — we handle the tech. We explain everything in plain language, without jargon, and you have the same contact person throughout the project. You don't need to know anything about code, servers or databases; we set everything up for you and make sure you can easily use and update your site once it's done.
Yes. We adapt the solution to your budget and can start small — for example a fast, professional landing page — and build on with more features as your business grows. Since you own the code from day 1, nothing is wasted; what we build today can be developed further tomorrow without starting over. You get maximum value for your money no matter where you start.
Send a message — you get a real demo before anything costs a krona.