Web design and animation
Your brand at the centre. Sketches in Figma, hand-written CSS animation and pages that load fast, even on phones.
- Landing pages and business sites
- Online stores
- Swedish and English

Digital craftsmanship · Gothenburg
I build websites, booking systems and original product films for small businesses. Personal, within your budget, and everything you buy is yours.
01 — The workshop
Design, development and original imagery from one person. Faster, more affordable and more personal than hiring three.
Your brand at the centre. Sketches in Figma, hand-written CSS animation and pages that load fast, even on phones.
Customers book themselves, around the clock. You get reminders, client records and today's schedule in one panel.
Product films and images I create myself with AI. No licences and no stock footage your competitor uses too.
03 — How we work
A call or a coffee. You tell me about the business and what you want to achieve. No jargon.
You see a first version with your own business before you commit to anything.
I build and you follow along through a preview link. You give feedback, I adjust.
The site goes live on your domain. Code, accounts and films are handed over to you.
04 — Pricing
Clear starting prices with no hidden fees. Start with what you need now and add more as the business grows.
A good-looking, fast site that shows what you do and makes it easy to get in touch.
For businesses that take appointments: hairdressers, workshops, salons and tradespeople.
The site that makes people stay: original film, animation and a look nobody else has.
All prices exclude VAT. The introductory price applies to the first clients.
05 — Ownership
I believe in what I deliver. That is why I don't rent out your site. You own it from day one and can take it wherever you like.
06 — About me
I'm Lennie Söderberg and I run SweGBG from Gothenburg. I build every site from scratch and keep learning new tools, from databases to AI film.
Support around the clock. If something breaks, I fix it. And if you want to talk through a new idea, a new company or a subsidiary of the one you run today, just get in touch. The possibilities are endless.
There is no sales team or call centre. When you hire SweGBG, you always talk directly to the person building it.
— Lennie
07 — FAQ
Wondering how to get a website, what it costs or what you actually own? Here are the straight answers.
There are two routes. Either you build it yourself in a site builder like Wix, Squarespace or WordPress and pay a monthly fee, or you hire someone to build it for you. With SweGBG it works like this: we talk about your business, you see a first draft with your own company, I build while you follow along through a preview link, and finally the site goes live on your domain and everything is handed over to you.
Site builders look cheap, but you pay every month for as long as the site exists and you never own it. With SweGBG you get a hand-built website from 4,999 SEK excl. VAT as a one-off cost, and the code, domain and accounts are yours from day one. It often works out cheaper than a site builder within a year or so.
The Start package is 4,999 SEK excl. VAT (introductory price) and includes up to five pages, mobile-first design, a contact form and a Google profile. Booking systems, online stores, original product films and other custom features are quoted based on what you need. No hidden fees.
SweGBG is based in Gothenburg, but I build websites for businesses all over Sweden. Meetings happen by phone or video and you follow the build through a preview link. If you are in the Gothenburg area, let's grab a coffee.
Yes. The code lives in your own GitHub account, the domain is registered in your name and the hosting and database accounts (Vercel and Supabase) are yours from the start. Films and images I create are yours to use freely, including on social media and in ads. You can take the site anywhere.
I don't charge monthly rent for your site. You pay for the domain directly to the registrar, and for most smaller business sites the free tiers at Vercel and Supabase are enough. If you want ongoing help with changes, we agree on that separately.
Yes. Customers book themselves around the clock and you get an admin panel, client records, today's schedule and automatic email reminders. It suits hairdressers, barbers, salons, workshops, tradespeople and anyone else who takes appointments.
They are the same business in Gothenburg. SweGBG Trading is the company name, SweGBG Agency is the web agency that builds websites, booking systems and web apps, and SweGBG Lab is my lab where I test new APIs, AI tools and features before they are used in client projects.
08 — Start
Call, email or send a request. I'll get back to you within 24 hours, no strings attached.