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// fullstack development — gothenburg

We build websites that compile into more customers.

Custom websites and web apps that drive bookings, leads and sales — and automate the work in between. You own all the code. No templates, no locked-in platform.

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From idea to live
You own the code
Full source, zero lock-in
Automated
Manual work, gone
Site & web app
Custom, not template
Gothenburg → world
Local roots, global reach
// what we build

Three tiers. From launch to a complete system.

From your first website to a system that runs your whole business — you choose how far you want to go.

01

Launch

“Your online presence, built from the ground up.”

A custom-built website that makes your business look credible from day one. No templates. No restrictive platform. Just clean code built for speed, SEO and conversion. You get a modern, fast, mobile-friendly site that helps customers find you and understand what you do within seconds.

Included:
  • ›Custom Next.js website (built from scratch)
  • ›SEO + AEO optimization for Google and AI search
  • ›Mobile-first & high performance
  • ›Contact form connected to email (Resend)
  • ›Basic analytics
  • ›Deployment on your own domain

💡 One-time payment. You own all the code, always. We can also host and maintain the site if you want — but it's entirely optional, with no lock-in.

One-time project. No subscription. Full code ownership.

Most popular
02

Growth

“For businesses that want more customers — automatically.”

This is your website plus a system that works for you. Perfect for businesses that want to take bookings, leads and customers without manual work. This is where your website goes from a presentation to a sales machine.

Included:
  • ›Everything in Launch
  • ›Booking system with calendar
  • ›Customer login and basic CRM
  • ›Admin panel to update content yourself
  • ›Email automation (reminders, booking confirmations)
  • ›Cron jobs (e.g. 24h reminders)
  • ›Dynamic services & pricing
  • ›Stripe integration (bookings/deposits)
  • ›WhatsApp or SMS integration (optional)

💡 One-time payment — no subscriptions. You fully own the system and the code. We can handle hosting and operations if you want, but you always remain the full owner.

One-time project. No subscription. Full code ownership.

03

Ops System

“A complete system to run your business digitally.”

This is no longer a website — it's your internal system. You get full control over customers, bookings, revenue and schedules in one tool. Built to replace manual work, Excel and external tools.

Included:
  • ›Everything in Growth
  • ›Full admin panel (clients, bookings, revenue)
  • ›Role-based users (admin / staff / customer)
  • ›Real-time dashboard for revenue & stats
  • ›Scheduling for staff & resources
  • ›Stripe (payments, refunds, subscriptions if needed)
  • ›Automated workflows (email & triggers)
  • ›API layer for future integrations
  • ›Audit logs & system overview

💡 One-time project. Full ownership of the entire system and code. Run it yourself, host it yourself, or let us operate it for you — with zero lock-in.

One-time project. No subscription. Full code ownership.

// ownership vs renting

Own your system. Don't rent your platform.

Most websites today are built on platforms where you're effectively renting your business. We build something different.

We build custom systems in Next.js that give you:

✓full control
✓full ownership
✓full freedom to keep developing whenever you want
Ownership & freedom
Ownership
Custom Next.js (us)✓ 100% your code, design & data
Shopify✗ The platform controls it
WordPress~ Partial
Wix✗ Locked
Platform lock-in
Custom Next.js (us)None
ShopifyHigh
WordPressMedium
WixHigh
Move freely
Custom Next.js (us)✓ Yes, anytime
Shopify✗ Difficult
WordPress~ Partial
Wix✗ No
Flexibility & development
Customization
Custom Next.js (us)✓ Built exactly for your business
Shopify~ Limited to the system
WordPress~ Plugin-based
Wix✗ Templates
New features
Custom Next.js (us)✓ We build it directly for you
Shopify~ Apps / restrictions
WordPress~ Plugins
Wix✗ Limited
Changes
Custom Next.js (us)✓ Fast, straight in the code
Shopify~ Depends on apps
WordPress~ Can get complex
Wix✗ Difficult
Operations, hosting & cost
Starting cost
Custom Next.js (us)One-time project
ShopifyLow
WordPressLow
WixLow
Monthly fee
Custom Next.js (us)✓ Optional hosting (0–50 SEK+)
Shopify✗ ~500 SEK/mo
WordPress✗ ~200 SEK/mo
Wix✗ ~300 SEK/mo
Extra fees
Custom Next.js (us)✓ None
Shopify✗ Transaction fees + apps
WordPress~ Plugins
Wix✗ Add-ons
What we do differently
Philosophy
Custom Next.js (us)Built for your business
Traditional platformsBuilt for everyone
Ownership
Custom Next.js (us)✓ You own everything
Traditional platforms✗ You rent the system
Support
Custom Next.js (us)✓ Direct developer support
Traditional platforms~ Tickets / community
Updates
Custom Next.js (us)✓ Direct, no restrictions
Traditional platforms~ System-dependent
Hosting — your choice

You choose how the system runs:

We host & manage it — smooth, a ready-to-go system
You host it yourself — full control

Either way, you always own the entire system and can move it whenever you want.

Other platforms let you build within their system. We build a system that's yours from the ground up.

// how it works

You see the result before you pay.

01 — DEMO

We build a live demo

No sales talk. You see a real, clickable version of your site first.

02 — ADAPT

Colors, name, content

We adjust the demo to your brand until it feels like yours.

03 — OWNERSHIP

You own the code right away

GitHub, Vercel and Supabase are registered in your name from the start.

04 — LAUNCH

Live, fast and yours

No platform lock-in. No monthly fee to a third-party tool.

// reference projects

Built, delivered, in production.

Atilli Berg

barberare.vercel.app

Complete booking system for a hair salon with admin panel, client records, scheduling and automated email reminders.

Next.jsSupabaseResendCSS Modules

SweGBG Store

swegbgtrading.vercel.app
SweGBG Trading

Demo e-commerce store with product catalog, cart and checkout flow — plus an admin panel with a custom-built price tracker via its own API. From storefront to order handling in one system.

Next.jsSupabaseStripeCustom API

Green Land

greenland-gamma-peach.vercel.app

Farm shop with its own product range, ready-made food boxes and an order flow — built to connect to checkout. Bilingual (SE/EN).

Next.jsTailwindTypeScript
Demos
Landing Page

coalisking

coalisking.vercel.appLanding Page

hitekk

hitekk.vercel.appLanding Page

stalco

stalco-theta.vercel.app
// faq

Frequently asked questions

SweGBG is a web-app agency in Gothenburg that builds custom web apps, business systems and websites in Next.js and React. We do everything from fast landing pages to fullstack systems with database, login, payments and an admin panel. The client owns all the code, GitHub, Vercel and Supabase from day 1.

A website displays information. A web app does things — it has login, a database, bookings, payments, customer accounts or an admin system behind the scenes. SweGBG builds both, but the specialty is real web apps and business systems that replace manual workflows. Everything is delivered as code you own yourself.

Essentially anything that runs in the browser: booking systems, e-commerce, customer portals, membership platforms, CRMs, dashboards and custom business systems — as well as professional websites and landing pages for brands and sole traders. Everything is built to your needs, and we integrate whatever external services and APIs you want. We work with everything from small businesses and restaurants to brands, e-commerce companies and larger organizations.

Yes. You own all the code, your GitHub repo, your Vercel account and your Supabase database from day one. There's no platform lock-in and no binding contracts. You don't rent your digital presence — you own it.

Yes — that's the whole point. Because we build with real code (not a template), we can tailor everything to your business and integrate any service that has an API: booking calendars, accounting, inventory systems, CRM, email, SMS, AI features, maps, or an internal tool you already use. Need something unusual? If it has an API, we can connect it.

All the common ones — Stripe, Klarna, Swish, cards, invoicing and subscriptions. Payments are essentially just APIs, so we pick what fits your market and customers best, or combine several. You're never locked to a single provider; if you choose to switch later, it's an integration we can change.

Next.js (App Router), TypeScript, Tailwind CSS, Supabase for database and authentication, Stripe/Klarna/Swish for payments, Resend for email and Vercel for hosting. A modern, fast, production-ready stack — the same technology used by leading software companies.

Both. Many people think 'website' means a static information page — but SweGBG builds fullstack web apps and business systems that handle bookings, payments, inventory, customer data and automation. The website is often just the surface; the system behind it is what creates value.

SweGBG is based in Gothenburg but works entirely location-independently with clients all over the world. Since everything happens digitally, your location doesn't matter — we've delivered locally in Sweden and work just as happily with clients internationally. Clients range from sole traders, restaurants and salons to brands, e-commerce businesses and growing companies.

The price depends on what's being built. A professional landing page is a smaller project than a booking system, an online store or a complete business system. We always start by understanding your needs and then give you a clear fixed price before a single line of code is written — no surprises. Ongoing maintenance is 399 SEK/month, and you own all the code and infrastructure, so you never pay to 'rent' your site.

Not at all. You run your business — we handle the tech. We explain everything in plain language, without jargon, and you have the same contact person throughout the project. You don't need to know anything about code, servers or databases; we set everything up for you and make sure you can easily use and update your site once it's done.

Yes. We adapt the solution to your budget and can start small — for example a fast, professional landing page — and build on with more features as your business grows. Since you own the code from day 1, nothing is wasted; what we build today can be developed further tomorrow without starting over. You get maximum value for your money no matter where you start.

Ready to see your site take shape?

Send a message — you get a real demo before anything costs a krona.

▸ Start your project