One name, the same company
SweGBG Lab, SweGBG Agency and SweGBG Trading are the same business in Gothenburg. SweGBG Trading is the company name, SweGBG Agency is the web agency building websites and booking systems, and SweGBG Lab is where new ideas are tested.
What gets tested in the lab
- AI film and imagery: product films with MiniMax H3 and new ways to show them on the web
- APIs: search, price monitoring, email and payments
- Animation: scroll-driven film and CSS effects that stay fast on mobile
- SEO and AEO: how sites get understood by Google and AI assistants
From lab to client site
Most of what you see in the demo sites started as an experiment in the lab – the scroll-driven film, the customer portal login and the booking flows. When something works reliably, it becomes part of what I offer clients.
Apps from the lab
The lab doesn't only build for the web. SweGBGPlayer is a Windows app that started there: a media player with a built-in music grabber and automatic subtitles, free to download. If your business needs its own app or an internal tool, we can talk about that too.
// demos & concepts
See how it could look
Demo
Demo// FAQ
Questions and answers
Is SweGBG Lab a separate company?
No, SweGBG Lab is part of SweGBG in Gothenburg, the same business as SweGBG Agency and SweGBG Trading.
Can I get a feature from the lab on my site?
Yes, if it's stable. Tell me what you want your site to do and I'll tell you if there's something in the lab that fits.
Do you build apps too?
Yes, custom apps and internal tools can be built. SweGBGPlayer is one example.
Got an idea you want to try?
Tell me what you have in mind and we'll see if it can become real.